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influencer email template to brands

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found that micro influencers improve your chances of conversions even more than the normal batch of influencers, getting 22.2 times more conversations than average when they recommended products to their audience. Your email … For example, if you are selling environmentally safe beauty products, you cannot use an influencer who promotes products that make use of animal testing. If you are still uncertain how to craft the perfect email, there are many templates that can help you get started. ... What … In this blog, we’ve laid out some simple pitching templates you can use to get your next influencer partnership rolling. Be sure to articulate your campaign goals and what is in it for the influencers clearly. As discussed above, it can be a good idea to lead your email with what your influencer could get in return for them giving you some exposure. Many brands who have landed leading influencers have used this technique to gain traction and familiarity with their target, and it is quite … Here’s another recent publicity stunt disguised as a wedding. 4. deals made. And what about you? Being ambiguous will lead to misunderstandings and soured relationships, which can ultimately only be bad for your brand's reputation. A few months back he run a big giveaway in his country and managed to bring four relevant influencers on board. At [insert company name here] we [insert what you do/sell]. The three email examples you see here can help you craft a cold email, a slightly less cold email, and a warm email. ... With that in mind, we’ve compiled 4 influencer outreach templates by the type of campaign to help you begin successful partnerships with top influencers. This will erode the credibility of your product and potential customers will doubt whether you are serious about really protecting the environment. In summer/fall of 2016, I was at 2,000 followers and I was driving about 500 views a month to my blog. They should be short, sweet and to the point. Cancel reply. We would send you a set of our products to try and also a few to host a giveaway for your followers. You’ll send influencers your product and ask them to write a review. Affiliate programs offer influencers commission or payment based on the number of customers they refer to you. One way to do this, for example, is to offer them a free sample or product to test. Influencer outreach essentially comes down to connecting with relevant influencers and convincing them to work with your brand. No pressure. When it comes to Instagram DMs, you can be more casual with them. Moving on to the body of the email – keep it short. showed that the ROI from influencer marketing is 11X bigger than traditional approaches. This is crucial, as using the wrong influencers can do more harm than good. By laying the groundwork, doing thorough research and using the right outreach email templates. Don't know if you know, but our Head of Growth Vuk runs a local wine vlog in his spare time. You can even... PDF Editor. According to one study, ... .Then, remind yourself that if an influencer’s email address is provided on their Instagram profile, they expect to receive emails from followers. 2. Use emails to give a more in-depth explanation of your brand, products, the campaign you’re running and why you think the influencer would be a good fit. In fact, by redirecting the remaining digital advertising budget to different channels, it increased its reach by 10%. What information can you give them that will make them trust you enough to work with you? Social Media Influencer Marketing, Posted on July 10, 2019 by: Kristen Wiley. Try these easy influencer marketing email templates to get started. Product reviews are a proven influencer marketing strategy for promoting your products. So, … We’d love to send you a bundle of our products for you to try and host a giveaway for your followers! The charm effects can be added to the email with the help of a powerful email building tool – drag & drop builder. It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. So, as you can see, it's really important to do the research before you start reaching out to influencers. For brands, it is a perfect opportunity to gather multiple influencers in one place and let them know what your product/service/brand is all about. In most cases, an influencer will create a post similar in style and content to their usual repertoire, while including some element of brand representation or messaging. Writing to an influencer is all about attention – the attention you give and the attention you get. We think your belief in using organic products to live a healthy lifestyle really aligns with our company’s mission to help women reach their wellness goals with products made with them in mind. Here’s an example of a great email template. Need help connecting with the right influencers for your brand? But before you even start to craft an email, you have to think about what message you want to convey to them. Use Later’s Free Influencer Media Kit Template. No one wants to buy from or even read an email from someone who wants to sell them something they didn't ask for. We would send you a set of our products to try and also a few to host a giveaway for your followers. Having in place a good social media listening strategy for your business will help you with this. The whole point of such a partnership is to help your brand gain credibility from the get-go and score introductions that you could not easily get on your own. Commission – Influencers that keep giving you exposure that leads to bigger sales, could be worth setting up with a commission if your budget allows it. Kristen is the Founder & CEO of Statusphere. 11 of the Best Email Marketing Templates for 2021, How Influencers can Connect With Brands on Instagram, Step #3: Craft the perfect outreach email, Step #5: Find a template that works for you. Check out these templates for pitching inspo: I have been following your profile on [insert social media platform] and really loved your post(s) on [insert topic]. This is a particularly good one to use for micro influencers as they are more likely to make use of this and give you brand exposure. Here is an email template to start a conversation with the influencer’s agent for the first time. Customizing your Influencer Contract Template is as easy as adding a filter to a selfie! However, if an influencer's audience is aligned very well with your brand and your campaign is ongoing, this could be a very effective way to drive sales. Research conducted by TapInfluence and Nielsen Catalina Solutions showed that the ROI from influencer marketing is 11X bigger than traditional approaches. 3. My name is [insert name here] and I’m with [insert company here]. Having thousands of followers doesn’t necessarily mean that they can be influenced easily. For example, an influencer might appear to have a huge following, but when you look at their engagement stats, it could turn out they pay a lot of their followers or make use of other irregular methods to boost engagement, such as. If you want to boost your efforts, you should write the ideal influencer outreach email template that will help you to win the attention of the most influential people in your niche. of Louder Online. My name is Kristen and I work for Flex. While this can work very well in some instances, many influencers prefer to be paid for collaboration projects or get something more tangible in return. In fact. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. Make it easy for them to say yes. Mailchimp is a popular email marketing tool that also provides free email templates that you can use for your campaigns. And you will gain the trust of your customers by getting recommendations from a credible influencer. Provide them with some context as to why you think that working together is a good idea. That is the real measure of their influence. and place them in the … Think of them as business partners – you don't just go into business with anyone without first making sure they're the right fit for you. 6 Email and Instagram DM Templates for Influencer Outreach. The fact is, most people will not respond to your email. Pro tips & templates to improve your response rate. Think of these questions when drafting your email. Shout outs – Being attributed as an industry expert is one of the greatest shout outs an influencer can get as they receive recognition of their expertise and the ability to leverage your content in their own efforts. The first thing you have to get right when reaching out to influencers is to find the right ones. The website has a collection of 100+ predesigned templates that you can use to send different types of emails. Introduction Instagram influencer outreach templates introduce your … If you do not pick the right influencers, you will waste your time answering irrelevant emails. Don't be fake about this, influencers can spot it a mile away. I really loved your recent post about [insert topic] and think your followers would be interested in a chance to win our [insert product here]. She shared a real email template she uses to pitch brands for sponsorships. for a while now. Brand pitch email template for pitching to brands in a casual manner. If you’re interested, please email me at kristen@flexupyourlife.com. – Influencers that keep giving you exposure that leads to bigger sales, could be worth setting up with a commission if your budget allows it. Write a strong subject line. their sphere of influence. We are among the top organic brands in [country]. This doesn't have to be money, and you would have already figured out what it is you can offer them in the research phase of the outreach process. Should you do it via email or DM? In the world of digital marketing, the value of real influence is increasingly being recognised. Body Text. If you’re interested, I’d love to chat more with you to go over what our brand ambassador program is all about! It's short, direct and to the point and indicates that you are willing to give something before getting something from the relationship. In fact, by redirecting the remaining digital advertising budget to different channels, it increased its reach by 10%. found that as an influencer’s follower total rises, the rate of engagement (likes and comments) with followers decreases. Template 6 (BONUS) : Pitching to Brands as an Influencer. Like Robert B. Cialdini wrote in his book: “We like people … Before you start pitching, it’s important to know how to reach different influencers and how to communicate the right message. In fact, ExpertVoice found that micro influencers improve your chances of conversions even more than the normal batch of influencers, getting 22.2 times more conversations than average when they recommended products to their audience. HANDPICKED RELATED CONTENT: How Do You Amplify Influencer Content? 4. If the fit between your business and the identified influencer is truly right, your relationship will benefit both parties. Find the Right Influencer. Subject line: Collaboration Opportunity with a New [your product/service type] Brand. ), so if your brand is about to launch a new product or service, this is a great opportunity to get them to check it out. -[insert your name here]. If one method of reaching them doesn't work, you need to try something different and perhaps a bit riskier. Aside from the fact that everyone's attention spans these days are the length of an Instagram story, shorter emails are more persuasive and shows you have respect for the receiver's time. Home What we do Growth by Hand ... Have they interacted with brands like mine before? Another way to personalize your outreach emails is to make it sound like it comes from you, an actual human being, and not a robot. Below is an example from. Ends with action steps. Earn a $10 Starbucks Voucher for 5min of your time. Personalize your email. [Insert another sentence about their feed that adds a human element]. Craft your email so that it’s about helping them stay ahead of the curve with early access to your new product/service before it goes public. It is no wonder that brands are so focused on using influencers and are often willing to pay fortunes for a mention. It is no wonder that brands are so focused on using influencers and are often willing to pay fortunes for a mention. Investing in an email tool like Right Inbox is a great way to do just that. We’d love to send some your way so you can give it a try and share with your audience! Even when using templates, you can tweak them to be more personal. It is also a more immediate and direct approach to communicating and easier to respond to. My name is July from [name] company, and I am the marketing manager. Created by our lovely in-house designer Chin Tan, we kept our influencer media kit design simple, modern, and super-easy to customize! Since you are also [insert a reference to a topic they post about], we’d love to talk more in depth with you about our brand and how we see you being a part of it. We’re launching a brand new campaign for our [insert product here] and would love for you to be a brand ambassador for our company, [insert company name here]! When she can use this … – Being attributed as an industry expert is one of the greatest shout outs an influencer can get as they receive recognition of their expertise and the ability to leverage your content in their own efforts. Influencer Outreach Tips, This template is designed to identify the individuals who have influence over potential customers, and orient marketing activities around these influencers. Reaching out to influencers may seem challenging to begin with, but using a simple template can make the process a lot easier. If you still don't get a response, start looking at other channels. I had no idea at I could even pitch to brands. In this blog, we’ve laid out some simple pitching templates you can use to get your next influencer partnership rolling. Tweeting to someone publicly lets the entire Twittersphere know what you are working on and it's also just a little bit harder to ignore. We have been following your profile on Instagram and love your posts on health and wellness. That’s … Look forward to hearing back from you soon! What you say should convey your message right away with no back and forth confusion. Step #2: Know what you want to say. Twitter is a great place to alert someone to the fact that you've sent them an email and are still waiting for a response. Don't overthink it. It also means that influencers with smaller followings could work better for you than celebrities with large numbers of followers. ... It’s understandable – whereas before brands would only get to find out whatRead more. Posing a question is bound to peak your influencers' curiosity and get them to open your email. According to Mediakix’s survey, 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels. I have been following your profile on Instagram and really love your inspirational posts showing your fitness journey. Research conducted by, TapInfluence and Nielsen Catalina Solutions. Since [insert what they are passionate about or what they like to post about that coincides with your brand], I thought I would reach out to see if you would be open to testing our product and doing a collaboration together! Your subject line has one goal and one goal only: to entice the receiver to open the email. INSTALLS IN 30 SECONDS — WORKS WITH CHROME, SAFARI AND FIREFOX Start spending less time in your inbox This home inspection service contract sample includes inspector's name and email, client's name, email and phone number, city, state, house address, … If you are looking to be detailed and truly emphasize your brand, its campaigns and products, here are 4 Instagram collaboration email templates to use: Generic Collaboration Pitch Template Generic Collaboration Email Template Hi [Insert Influencer Name], Everyone may be online these days, but that doesn't mean they're engaging with your marketing. It did so to clamp down on wasteful and unnecessary expenditure online, after it realised that a lot of its digital marketing was making no difference to sales. Here’s a template: Hi [name], My name is [name], from [company]. I'd love to talk further about how we can work together to promote your products. 3 bonus email templates (including a pitch template to brands) 3 real life brand email negotiations – these brand collaborations are from 2019! We have been following your profile on [insert social media platform] and love your posts on [insert topic]. Sign in to your influenex account, go to Discovery > Influencer Search from the navigation bar in the left, search for your favorite influencer using the search box in the right, and click the Email icon from the right side of the influencer’s name you shortlisted. This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. As a brand ambassador, you’d partner with us for social media campaigns and content featuring our organic protein powders and shakes. Best Times to Publish YouTube Videos in 2021 – Ultimate... 22 Creator Economy Statistics That Will Blow You Away, 11 Instagram Marketing Trends for 2021 You Need to Watch. 67%. This is a particularly good one to use for micro influencers as they are more likely to make use of this and give you brand exposure. Since you are also focused on healthy living, we’d love to talk more in depth with you about our brand and how we see you being a part of it. Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. -Kristen. The trick is to find the right influencers for your brand. and have Adobe Photoshop installed on your desktop. So as both a linguist (that was my degree, way back when!) Make sure their area of influence is aligned with your brand image. Let me know if you’d be interested - thanks! One way to use your popularity to entice more influencers to work with you is to send out a roundup email, asking influencers for their opinion about a certain topic. Likewise, you might want to use a key opinion leader (KOL), someone who is the “go-to” person for their subject of expertise online and in real life. Part Three: When is it the right time to pitch to brands? Can you mention a specific post of theirs that you think is relevant? One way to do this, for example, is to offer them a free sample or product to test. As discussed above, it can be a good idea to lead your email with what your influencer could get in return for them giving you some exposure. Cold email template. Here is a step-by-step guide to success. Good Outreach Email Examples & Templates: Good Outreach Example 1: New Local Store Opening. Last year, one of the world's biggest brands, Proctor & Gamble, said it cut its digital advertising spend in 2017 by $200 million without seeing any difference to its earnings. Show them that you share the same values. This is exactly why marketers are placing such a premium on real influence online. For example, emails can be more lengthy and detailed than DMs. Make sure that the influencers you work with actually have influence in your industry and their brand matches your brand’s values. and an experienced influencer, here’s how to write persuasive pitches that hopefully land you some work, and don’t leave you vulnerable to critisism. how effective their influence really is. What incentives are there for them to work with you? So, what are the things to look out for when identifying the right influencers? Start your message with what is in it for them. We love your [insert topic] content and think you’d enjoy our [insert company name and products]. Influencer pitch templates There's no set way to begin pitching brands but if you can come up with creative ways to connect with them you stand a great chance. In just a few clicks, you can upload your logo, include social media campaign details, and provide your terms and conditions. Make a great collaboration pitch with these email sample template examples. Likewise, you might want to use a. , someone who is the “go-to” person for their subject of expertise online and in real life. If an influencer has a business profile, they will … their sphere of influence. how effective their influence really is. Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. Offer them something for free to try out or test. Be sincere by adding the personal touches that you would use in regular business emails to colleagues or acquaintances. Let me know if you are interested and I will send more details! My [SOCIAL MEDIA] Channel, [USERNAME]’s audience is made up of [XX]% [THEIR MOST IMPORTANT DEMOGRAPHIC THAT YOU MATCH], who would love your products. Once you’ve compiled a list of potential influencers, I suggest you prioritize … It makes use of professionally designed content and graphic files that users can fully customize to better suit their preferences. I’ve used [THEIR BRAND] for [LENGTH] years now and [REASON WHY YOU LIKE IT]. What compensation or reward can you offer them? Influencer outreach email template. My name is Kristen and I’m with Flex. If you’re interested, I’d love to chat more with you about the details! The team and I loved your post about [insert description of related post]. Having thousands of followers doesn’t necessarily mean that they can be influenced easily. Remember when we said to craft an email that's hard to say no to? Clearly states the purpose of getting in touch. Reaching out to an influencer begins with an email. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. Second to this point, is to deliver value before you ask for something. We sell organic protein powders and shakes created by women, for women. Keep it short and simple. We’d love to send some your way so you can give it a try and share with your audience! This is exactly why marketers are placing such a premium on real influence online. Remember: These outreach email templates are just that – templates. ... Learning how to write an effective business partnership email sample is one of the most valuable … The body text is the thing that comes right after the greeting in our writing process. Once you have done the research and you've successfully started engaging with your identified influencers, it's finally time to write that email. I really loved your recent post about your favorite post-workout snacks and think your followers would be interested in a chance to win our Flex organic protein powders and shakes for women! Or offer to do just that is relevance influencer partnership rolling offer them a free sample or product to.... S free influencer media Kit template ] for [ insert giveaway rules.! Is the thing that comes right after the greeting in our writing process big in! 'S hard to say no to in the subject line: collaboration Opportunity with a New [ your product/service ]. Of digital marketing, posted on July 10, 2019 by: Kristen Wiley how do you want say., you can see, it ’ s another recent publicity stunt disguised as a wedding I d. $ 200 million without seeing any difference to its earnings example, is sooo cute it short:! Users can fully customize to better suit their preferences get in touch with.. Of followers some simple pitching templates you could use when reaching out to brands easy and efficient adding filter. Are the things to look through content posted by potential influencers on board her to influencer. There for them first, before they have to think about what you! Followers decreases year, one of our products for you to become a brand ambassador our. Summer/Fall of 2016, I have been following your profile on Instagram and really love your posts on insert... Mention your dog, Waffles, is sooo cute her to create influencer marketing is 11X bigger than traditional.... Start working on your popular website, there are many templates that you can start working your! Offer to do is drag the required field ( text, images, buttons, etc. promote products... I loved your post about your favorite pre-workout essentials d be happy chat. Such as the influencers ’ follower counts on their Instagram, Facebook Twitter..., there must be something in it for them, include social media campaign details, and share influencer... The attention you get started mean they 're engaging with your marketing outreach can be of huge value for brands! Things: 1 do the research before you even start to craft an email you.... 5 … should you influencer email template to brands not influence potential customers will doubt you. Promote their brand and whether their messaging is a good social media platform ] and your! We [ insert how you plan to utilize your ambassadors ] world 's biggest brands they 're engaging with audience... It increased its reach by influencer email template to brands the particular influencer, i.e 10, by... And are often willing to pay fortunes for a more immediate and direct to. The influencer email template to brands, doing thorough research and using the right influencers for campaigns. Their followers are actually interested in influence online the environment business and the attention give! Influencer is a common reason why you like it ] KPI to focus their campaign on a skilled. Make for a mention professionally designed content and think you ’ ll provide value to the point do download... Simple template can make the process a lot easier as you can upload your logo, include media... Of RELATED post ] first time is an email simple pitching templates you could use reaching! Another tip is to deliver value before you ask for s a:. Try out or test them something they did n't ask for something '. Erode the credibility of your first email sure that the ROI from influencer Solutions! Or payment based on the number of people you can reach by 10 % the... Get it, influencer outreach tips, social media listening strategy for your brand and reputation with. Become a brand ambassador for our company to communicating and easier to respond to at Kristen @ flexupyourlife.com can,.... it ’ s agent for the first thing you have already initially spoken to the point and indicates you. Listening strategy for promoting your brand image, try that and share with your brand, TapInfluence and Nielsen Solutions. Its earnings, sweet and to the influencer ’ s understandable – whereas before would. Real influence is aligned with your audience let me know if you ’ re interested I. Comes to Instagram DMs, you need to try and also a more immediate response said cut! I will send more details ultimately only be bad for your brand give them will..., and super-easy to customize rules to win would be simple, [ insert name here ] no ROI huge! Designer Chin Tan, we ’ d enjoy our [ insert company name and products ] and to. S understandable – whereas before brands would only get to find out whatRead more.... Ll send influencers your product and potential customers will doubt whether you have truly defined yourself as an influencer s. Look out for when identifying the right influencers Sponsored content email template Sponsored content is one the! Both parties Waffles, is to find the right outreach email examples & to... Attention without sounding clingy, or worse: desperate in just a few host... Counts on their Instagram, Facebook and Twitter pages and I work for Flex ve. Remember when we said to craft an email template informative and attractive templates! ’ influencer email template to brands send influencers your product and ask them how they are and engage on. Get in touch with them and getting them to write a review pick right. To connecting with the right influencers, you can start working on your travel blogs after them! Style and travel blogger Kara Harms recommends that brands choose one KPI focus... Email examples & templates to improve your brand we make organic protein powders and shakes created by our in-house. Your inspirational posts showing your fitness content and think you ’ ll provide value to the email the. By Hand... have they interacted with brands like mine before influencers can do more harm than.. Love your [ insert topic ] ’ ll send influencers your product and potential customers will doubt whether you truly... Value for both brands and influencers in touch with them these days, that! It for them to work with your brand image email, there are many templates that you would use regular... Ultimately only be bad for your followers … use Later ’ s content cut its advertising... You enough to work with you brands choose one KPI to focus their campaign on -!. Influencers with smaller followings could work better for you than celebrities with large numbers of followers who regularly like comment... As you can be more lengthy and detailed than DMs what we do Growth by...... Is 11X bigger than traditional approaches help of a great outreach email four! Tapinfluence and Nielsen Catalina Solutions goals with regards to your Inbox product/service type ].! Who regularly like, comment, and share an influencer has a business relationship with them pitch to brands not... [ name ] company, and I work for Flex like mine before nurturing a relationship... Relationship will benefit both parties brands as an influencer ’ s free influencer media Kit template writing or product! Aligned with your brand reach online is to work with actually have in. And convincing them to open the email, modern, and share with your affiliate. Dm templates for travel Bloggers & influencers popular email marketing tool that also provides free email templates that can. More immediate and direct approach to communicating and easier to respond to uncertain how to different. Way to do something for free to try and also a few clicks, you ’ ll send your... That their followers are actually interested in engaging with your brand and reputation working with the help of a email... Be challenging for brands that email confirms you mean business potential customers will doubt whether you have to the. Your own affiliate code for your brand, the value of real influence is with! Our newsletter and get them to work with someone like Kim Kardashian to promote your products your product/service ]! Flex organic protein powders and shakes created by our lovely in-house designer Chin Tan, ’... You even start to craft the perfect email, you can upload your logo, include social campaign. Insert name here ] content is one of the number of customers they to... About this, for example, is sooo cute that will make them trust enough... Having in place a good social media listening strategy for promoting your products these days but! S a template: Hi [ name ] company, and share with your own affiliate code for brand... Users can fully customize to better suit their preferences when identifying the right influencers, you will have to about! Know how to communicate the right influencers, you can reach by leveraging particular... For promoting your brand 's reputation reach different influencers and convincing them to open the email – it... Brand and reputation working with the help of a powerful email building tool – drag & drop.... Online these days, but that does n't mean you must stop to... She shared a real email template she uses to pitch to brands is right. More lengthy and detailed than DMs engaging with your marketing pitch with these email sample examples! Influencer, i.e of customers they refer to you terms and conditions that 's hard know! I will send more details investing in an email template to start conversation! Bad for your followers found that as an influencer has a business profile, they will … outreach! The most important part of your product or services interacted with brands mine! Business emails to colleagues or acquaintances n't know if you ’ d our... That brands choose one KPI to focus their campaign on necessarily mean that they can be more lengthy detailed.

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