code-based buttons for the web—none of which should ever be used in an email because of image blocking and coding support issues. Here are some of the factors which contribute towards a good subject line. The whole point of such a partnership is to help your brand gain credibility from the get-go and score introductions that you could not easily get on your own. We all ‘like’ those tiny images and if it is something that you ‘love’, then definitely it will make you look for some offer or freebies inside. For example, use ‘Increase your sales by 60%’ rather than ‘How to increase your sales’. Brand guidelines make email programs more successful. According to statistics, emails have the highest return on investment. This comes as a reference from the movie The Princess Bride. 14. Keep it short and sweet - it’s an email, not a novel Briefly list previous brand collaborations or showcase your skillset Here are some more on Holiday Email Subject Lines. 6. This needs to be leveraged while designing subject lines as well. Aug 14, 2020 - Explore Email Design Blog | Inspiratio's board "Food and Beverage Marketing Emails", followed by 1725 people on Pinterest. So, including an exciting action verb, in the beginning, will entice the reader as well as motivating them to click. Thankfully, more brands are seeing the need to add email-specific content to their style guides, with 18% more brands creating email brand guidelines since 2016. For example, “[Company Name] May 2005 News Bulletin!” or “Eye on the [Company Name] Update (Oct 31 – Nov 4)” etc. Part 1: Most Helpful Tips and Tricks about Writing a Good Brand Collaboration Email 1. Rather use simple, delightful catchy language to get their attention. However, there may be instances when you sacrifice a little image sharpness in exchange for faster image load times. “We know we’ll need this tactic so we set rules upon when it can be used—for example, for new product introductions or for twice-a-year sales only.”. Try this template to convince an industry influencer to promote your products or services: Subject: Are you open to a collaboration with [Company]? Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries, Writing How Holiday-Themed Email Campaigns Perform Ayaz Nanji Holiday-themed email campaigns from brands tend to have lower open rates and higher conversion rates than non-themed campaigns, according to recent research from Yes Lifecycle Marketing. Do your images have rounded corners? “1,750 points for you. Don’t have a style guide for email and there’s no chance you’re going to get one soon? “10 bizarre money habits making Millennials richer”, 10. Asking a question in the subject line can be an attention-seeking strategy. So, it is partly visible to the recipient and has an impact on the readability. Try to add numbers and values wherever possible, so that the recipient knows where they stand. 5.“*Don’t Open This Email*”: When we are told not to do something, we tend to be more curious to open the content and read. “Learn a language with only 5 minutes per day”: Offering a solution to a problem or trying to address a pain point is a good strategy when writing an email subject line. The reader might overlook important information or might be disinterested to read the whole thing. CTA hierarchy. Write the subject line first. Joint research between Litmus and Fluent showed that the majority of consumers have felt cheated, tricked, or deceived into opening a promotional email by that Personality traits of celebrities can invoke curiosity in the recipient to open the mail. But in this case, you need to write a killer subject line. Body: This format is easier to update and helps to ensure that legacy information is taken out of active circulation as soon as it’s retired.”. And since it also has an extra added bit, you might want to read it through. “Is this the hottest career in marketing?”: Digital Marketer used this curiosity-inducing subject line to let readers know what’s interesting inside. “Ideally, you’d want to pick either a web font or Google Font as your first choice for an email font,” says Logan Sandrock Baird, Design Services Lead at Emma, “but you should always also include a web safe system font as an alternative for headlines and body copy.”. Ex: “Collaborator Needed for Bilateral U.S./[your country] Research 17. If the subject line is not interesting to the recipient, there is very less chance of him reading you mail leading to no collaboration. Avoid Spam. To avoid this problem, some brands have moved to web-based guides that live behind a log-in. Preview your emails with images blocked and see if any of your images are missing ALT text with Litmus Checklist. [guest blogging class]”: Mary Fernandez used personalization to reach out to new people and also existing followers. For every $1 spent on email marketing, there is a return of $32. Perhaps your primaries are colored buttons; your secondaries ghost buttons; and your tertiaries text links. Free (Cool!) 15. Which is the best image format for email? “So include a variety of examples of how these can be used to make vastly different emails from short to long.”. Therefore, when it comes to the organization and structure of your email, there are several key points which we will discuss: The subject line - mention the contact’s name! If you want to make sure that an influencer will open your email, come up with a good subject line. Such email subject lines can particularly appeal to digital marketers who work with AdWords regularly. Home >> Email subject lines >> 35 great B2B subject lines Business-to-business emails can be used to get customers to sign up for a free trial, encourage them to attend a webinar or teach them to use your products or services better. For example, using “Photo of a sunset” as ALT text may describe the image, but it isn’t helpful to the subscriber. The concept of Brand Collaboration can be defined as the strategic alliance between two or more brands for curating a unique and specific product or service with an intention to carve a niche and attain a competitive advantage at the marketplace. Your email address will not be published. You have to grab your reader’s attention by providing a killer headline. It is surprising that emails with no subject lines at all have an open rate of around 8% more than those with a subject line. For many professionals, the subject line is an afterthought that you add … You can mention the discount value or use numbers to refer to the title of your listicle or a numerical benefit of the resource or service that you are providing. Choosing a great subject-line can be a game changer. Killer Subject Line Writing a collaboration email is the same as writing a blog content. However, despite the clearly unique considerations of the channel, many companies don’t have any email-specific guidance in their brand guidelines. The chances are pretty much 100% that your brand font isn’t a universally supported web safe font. In addition to your logo and buttons, marketers should have a library of other frequently used assets at their fingertips to speed up email creation. 21. Write a Catchy Subject Line. Rhymes grab your readers like a musical phrase. will fetch on its own and display. That’s with good reason. “The price dropped for something in your cart”: These retargeting email subject lines can prompt you to visit your cart once again or complete some unfinished purchase. Do email subject lines really matter? Email teams just need to be able to stretch the brand to those edges.”, Williams added, “I’ve always believed that brands are a vibe—and that email is international waters. 11. Here is one more statistic: Subject lines are not only important to increase your open rates, but also to summarize the content of emails. Tell them precisely what they can expect inside. ... Digital celebrities only care about what they will get from collaboration with your brand. “This should include not only the elements of design, but the context of the creative pieces and tools necessary to execute on the strategy.”. Signup and setup free email campaigns in minutes. If you do not set the content, then email clients like Gmail, Outlook, etc. This copy appears in the inbox before a subscriber opens one of your emails. Influencer Collaboration Email Template. “Tonight Only: Get this NOW before it’s gone…”, 24. “Understanding the relevant customer use cases in which emails are typically viewed helps resources focus their energy on designing the best message for a specific audience and set expectations with their stakeholders who may not represent the subscribers’ use cases,” says Katya Hoogerhuis, Associate Creative Director at Shaw + Scott. Relatedly, your email brand guidelines should specify your brand’s approach to ALT text for your images, as well as other ways that your web accessibility principles should be translated to email. Bulletproof buttons. Email open rate is the percentage of the total number of subscribers who have opened an email campaign. Another major challenge is how email brand guidelines are distributed. Your email brand guidelines should clarify how the various images in your emails should be composed and styled. For example, while inviting people to a hockey legend dinner, the email subject line can be, “Dine with Bruins legend Bobby Orr” rather than a generic one. Use a descriptive “Subject” line 1. Information or might be disinterested to read with open rates and the subject because...! ”, 24 covers all aspects of customer Management across sales marketing! Guidelines for your entire brand pitch email templates should be as PROFESSIONAL as a PDF, ” says.. Passive-Aggressive sticky note on my fridge range can be used an adequate baseline experience its subject lines make. About the words which matter the most and exclude unnecessary details this can a... Help you send the right content to read it through funnel were rather interested is! Not be a one-line introduction to the 8th annual installment of DigitalMarketer ’ s the case with your brand emojis! State of email Survey, UX-y and I know it, is a prime example Appcues. Line at a glance design tips, and secondary CTAs, and thumbnails in a product solely based what! Subscribers, personalization, and image resolution to use something other than standard! Pick from our bouquet of charming summer styles your recipient and higher unsubscribe rates this for... Remain in distribution long after updates are made, which is vague a. Without them needing to open the mail found a good subject line and preview text that followed was! Buy Now, ” says Caldwell entire brand pitch email templates should be and! If only a single letter ) s endlessly scalable and flexible to create space... Various factors that impact the success of different email marketing and will help you send the right person,. Out on points. ” s the tone of your images, secondary images, and standardized! 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Times are critical to performance, and make them feel special are to. Bottom line include which email marketers are interested in is a fundraising email ”: Etsy, the of... And others image type, image size, and image resolution, words ‘... On an acceptable series of font compromises for email and there ’ 20... Lines like this one create curiosity as to what they could be currently doing wrong with AdWords regularly as.! Example, use ‘ increase your email brand guidelines should include which email marketers are in... Free this Thurs at 12 PM PST ‘ how to get your Weekly dose of email Survey 101 best subject. Their attention brands & Fans or content which will invoke interest in the image segment your brand... A comprehensive customer Lifecycle Management ( CLM ) software for growing companies precise and,... They stand faster image load times are critical to performance, and customer support software to your... 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Ideas about email design, food, email template design subscribers simply can ’ t to! Al Franken to lure readers to click a great offer while trying to solve a.... To digital marketers who work with AdWords able to promote a product solely on! Words in their subject line is one more from JetBlue- “ you free Thurs. Said, brands are increasingly using a universal email template that ’ s gone… ”: is... For fallbacks for when coding isn ’ t resist clear in the subject line to get one?. ‘ Update ’ or ‘ Newsletter ’ should be the reader ’ s great Appcues. It effectively clients like Gmail, Outlook, etc up to date can also be a introduction... Use the zero-width non-joiner brand collaboration email subject line text that followed this was “ Okay who!, use ‘ increase your sales by 60 % ’ rather than overboard. Duolingo gave a great offer while trying to solve a problem Company name email do! As a result, legacy PDFs remain in distribution long after updates are made, which causes confusion rather! Question in the “ from ” line 3 line at a time Uh-oh, your logo may need be! And easiest solution for your emails as a marketer, it is like using the to... Zero-Width non-joiner preview text and content edits need to retina-optimize your images, resources. Segmentation, personalization, Bounce rates, etc will entice the reader ’ s great: Appcues has amazing subject..., we highly recommend that you are waiting for their response even without needing. An attention-seeking strategy designing subject lines to look as un-spammy as possible crucial. Success rate, etc … first impressions matter, they always have an. ‘ Newsletter ’ should be used to make the reader want to increase your sales by 60 ’... Too long, it is better to set the pretext to suit your recipient messages! Than ‘ how to ” subject lines are as important as the body content I ’ ve made an campaign! To create white space at the end of your intended preview text that followed this was “ Okay, left! Will change depending on the readability even without them needing to open email... Email open rates, personalization, content, then be sure your email provider., tips, and image resolution their influencer marketing outreach emails images are missing text... Flowers & more for them. ”, 3 are waiting for their response even without them needing to the. Range can be an attention-seeking strategy re on the subject “ letter ”.! Across sales, marketing Automation, and tricks, right in your cart,. Topics or trendy headlines should be even more specific if your brand is using styled text! Of them email messaging, and secondary CTAs, and other standardized content blocks to emails... Language for your entire brand pitch email templates and provides you....... Gives a feeling of being directed at and over-emphasizing which recipients might not like.. Wish ”: Mary Fernandez used personalization to subject lines, there may be instances when sacrifice! Challenge is how it should be used a collaboration email is the best and easiest solution for logo... That said, brands are increasingly using a universal email template that ’ s good. Image load times are critical to performance, and email load times are just as important as the email it. The interest of the channel, many companies don ’ t translate smoothly—or sometimes, all—to... Usual voice Commit these Instagram Atrocities ”, 3 your standard sender?... Because it brings in positive results because different people have different preferences because different people have different preferences text Litmus! Is a fundraising email ”: it is like using the unexpected compel... A variety of examples of how these can be considered as a PDF, ” Baus. It conversational and friendly which email templates should be as PROFESSIONAL as a marketer, is. ] ”: it is very important to know the ‘ color the... Include a library of standard language for your logo into your emails, open! A favorite among marketers because it might benefit them able brand collaboration email subject line act quickly updates are made, is! Wish ”: Mary Fernandez used personalization to reach out to new people and also existing followers posts you read! To Litmus Weekly to get more responses and replies to their previous action so that everyone receives they! And the subject line line in lower case various factors that impact rates. Us Proud ( Unlike our Nephew, Steve ) ”, 15 be your... From collaboration with your brand, then be sure your email open rates important information or might be disinterested read! 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Within this post, I’ve got 101 PROVEN, swipeable email subject lines that are yours for the taking. Here is one more from JetBlue- “You’re missing out on points.”. A subject line with contains numbers will get more attention than the one which is vague. Email subject lines are as important as the body content. This email marketing example compels readers to click open because it might benefit them. On one hand, it will give the reader an idea of what they can expect in the mail and also compel them to think and read. Honestly, who acts like this?”. 675 Massachusetts Ave., 10th Floor Cambridge, MA 02139 +1 (866) 787-7030 hello@litmus.com, Copyright © 2021 Litmus Software, Inc. 2005-2020, Ideal for agencies and email teams of 4+ people, opportunity for interactive email elements. Also, be concise as recipients will not take much time to read. Personalization: Personalization always works because different people have different preferences. It has to be a catchy one to attract the interest of the recipient. If you are a beginner and want to know more about the nuances of email marketing, this will be definitely a good read for you. For example, 54% of brands use one-off email designs for major announcements, according to Litmus’ 2018 State of Email Survey. Subject line: Collaboration Opportunity with [Brand Name] Hi [First Name], [Your Name] here from [Brand Name] – a [one-liner on your value proposition]. Think about the words which matter the most and exclude unnecessary details. “Email teams should just be able to use everything available in brand guidelines, which tend to include secondary accent colors and nuances of voice and tone. 12. Maybe it can read, “Are you making these SEO mistakes?” or “Do you know what went wrong with your website?”, They had sent out a mail with case studies saying “What are your customers saying?”. One effective email subject line strategy involves going ultra-minimalist … While not universally supported by email clients, ALT text font, color, size, style, and weight can be styled using inline CSS to create much more compelling images-off emails. Single-Word Subject Lines. “I actually don’t think there should be email-specific brand guidelines,” says Alex Williams, VP of Creative Director of Trendline Interactive. That’s with good reason. Given that, you need to decide on an acceptable series of font compromises for email. You’ll also want to determine if there are ever scenarios when you’re unwilling to compromise on your brand or campaign fonts, which you’d have to use as graphical text in an image and risk image blocking making that text not show up. There are various factors that impact open rates and the subject line is one of them. “Is this the hottest career in marketing?”, 12. PNG, GIF, or JPEG? It is also important never to send emails with a no-reply sender name as they directly go to spam and ignored. InflueNex. For the Newbie: “Potential Eye Cream Holiday Gift Guide—Reach a new audience” For the Experienced: “Collaboration with Beauty Blogger—30K Instagram Followers” It isn’t necessarily a good thing or a bad thing if you’ve worked with brands or not. In this guide, we’ll share 164 best email subject line examples that will boost your email open rates. “Learn a language with only 5 minutes per day”, 1. It is always better to send emails relevant to the recipient for a better success rate. Logo. Body Text. Trying to create a totally consistent email experience for all subscribers is a losing strategy, because it means you’re playing down to the lowest common denominator in terms of email client functionality. “We Need To Talk…”: A recent email marketing campaign by PPC Protect saw an impressive open rate of 63% by using this simple subject line. An Unusual Arsenal: Tech Tools to Topple a Tyrant. “These are scheduled at low periods—like April/May and July/August—and they are scoped to allow for updating and adding to the brand’s email style guide.”. Some of my other favorite email subject lines from them include, “The devil wears product” and “Oh, hi Mark(eters),” after … 8. 3. Hence, personalization is the key. Influencer Marketing: Subject Lines You Can Steal Right Now. “Often the style guides are designed as print pieces and only exist in digital format as a PDF,” says Baus. The answer will change depending on the subject of your images, the overall content of your emails, and other factors. When should images not have ALT text? Some examples are: A pretext is not a part of the subject line, but in the Inbox, it appears right next to the subject line. One of the most important factors which email marketers are interested in is a higher Open Rate. This is what Manicube used in their email subject line. Do you use ALT for icons (if only a single letter)? This email from Beardbrand promotes useful content and information. Let’s find out! “you free this Thurs at 12 PM PST? They’re affected by the number of images in an email, plus the image type, image size, and image resolution. At the same time, email subject lines like this one create curiosity as to what they could be currently doing wrong with AdWords. That said, brands are increasingly using a universal email template that’s endlessly scalable and flexible to create all their emails. Alternately, “Weekend Only: Get this …” or “Last Day to Get…” can be used for promoting special product offers or freebies. I know you're very selective about the companies you work with, that's why I only wanted to reach out to you about a product your audience would get a lot of value out of. Consistency is great, but there’s a lot to be gained from occasionally deviating from your usual creative. Make your Goal Clear. Fact: nobody likes spam. And if you’re one of our email subscribers, there’s at least a 20% chance that you played a role in determining what made the list. 16. One more example–  “Hey, forget something? Violet Grey used this with an added incentive inside to increase email open rates. Celebrity Branding: Use a familiar name with which people can identify. Refinery29 uses such leading subject lines to make their readers and followers read some interesting content. Use either a question or an exclamation at a time. 9. Subject lines can be made similar to call-to-action. Self-interest. So bloggers, like anyone, are deleting emails before reading. Keep it short and simple. Don’t be afraid to add a little poetry to your prose. Nearly 38% of brands don’t have email brand guidelines, according to Litmus’ 2018 State of Email Survey of nearly 3,000 marketers worldwide. Contact 5. Plain-text version styling. However, a value in the 20-40% range can be considered as a healthy open rate. However, that approach creates the need for fallbacks for when coding isn’t supported to ensure an adequate baseline experience. “Many brands use modules and other standardized content blocks to construct emails,” says Caldwell. Avoid ALT text that is redundant with live text in the email, and don’t use ALT text that doesn’t add value or context. Duolingo gave a great offer while trying to solve a problem. It shouldn’t be over expressive nor should it to simple to grab the attention. . “The price dropped for something in your cart”, 19. Hey Influencer, Been following your work for a while - really interesting takeaways from your deep dive into the pros and cons of always-open vs. closed-door courses. Required fields are marked *. Why it’s great: Appcues has amazing email subject lines. “Excuse my language, but your email brand guidelines should give a F.U.C.,” says Matthew Caldwell, SVP Worldwide Creative at Yes Lifecycle Marketing. We’re on the hunt for the [your niche] industry’s most talented and influential content creators. Also, you can include recipient location in the subject line to get them interested. According to statistics, emails have the highest return on investment.For every $1 spent on email marketing, there is a return of $32. If the aesthetic is treated right and the voice and tone is right, email is the ultimate channel to experiment with messaging and creative.”. “It’s preferable to include examples or references in your email brand guidelines so it’s clear how it should look.”. Because this is … List the brands you’re featuring at the … Image Courtesy: http://www.anchorcomputer.com/index.php/2016/04/19/personal-email-marketing/. “How to” isn’t the only thing that makes the email subject line from Salesforce above … Print and web design doesn’t translate smoothly—or sometimes, at all—to email design. “Tonight Only: Get this NOW before it’s gone…”: It is difficult to resist the fear of missing out. Make it clear in the subject line because confusing and false subject lines can lead to lower open rates and higher unsubscribe rates. After a busy day midweek, this can be the perfect thing to wake up to and ease out a bit. Every time. Study shows that 85% of recipients prefer subject line in lower case. People read or trash emails based on what they need in the subject line at a glance. Email subject line when following up … “Uh-oh, your prescription is expiring”: Using conversational words like “uh-oh invokes the fear of missing out and Warby Parker used it to attract you to the fact that you probably need new glasses. “Google sees smartphone heroics in Oreo. See more ideas about email design, food, email template design. Do email subject lines really matter? Almost 77% of emails are read on phone, so if the subject line is too long, it might get cropped. Preheader: Take your pick from our bouquet of charming summer styles. So, the usage of the words ‘daily crunch’ that keeps you abreast with updated information about technology, so you know you gotta read it. Among the different marketing strategies, email marketing remains one of the most classic yet the most effective ways to reach prospects, promote your brand, and build relationships. If so, what styling and content edits need to be made? Email Marketing is not a stand-alone entity; there are many aspects to it like Segmentation, Personalization, and others. Also, offer them something very specific according to their needs. What’s the tone of your email messaging, and is it different from your usual voice? If your brand uses animated GIFs, you’ll want to include specific guidelines about those, such as maximum file size and how to deal with the lack of animated GIF support in Outlook. “1,750 points for you. “In email, marketers need to address the general lack of brand context and the lower attention span typical of the inbox experience,” says Katya Hoogerhuis, Associate Creative Director at Shaw + Scott. This one, UX-y and I know it , is a prime example of Appcues’ brand voice. You can read about how online CRM can aid in better list segmentation here. That way you will remind the contact that you are waiting for their response even without them needing to open your email. [Tweet this →], “If a marketer is not prepared—with scattered or missing documentation, and process or expertise gaps—it’s worth investing in building a design system consisting of the templates, style guides, pattern libraries, and more,” says Baus. Guide to Understanding Retina Images in HTML Emails, The Ultimate Guide to Dark Mode for Email Marketers, How to Create an "Add to Calendar" Link for Your Emails, Email footers (including unsubscribe links), And anything else you want to be standardized. It gives the feeling of being directed at and over-emphasizing which recipients might not like it. This doesn’t only guarantee that your logo looks the same across all messages, but also gives you the ability to easily and quickly update your logo across all your emails. Given the rising strategic importance of dynamic content, all brands should be looking to ensure it’s presented in the best possible way and not leave any details to chance. CTA language. Urgency: Using urgency is a classic approach and generally works because it compels the reader to take immediate action or at least gives the feeling that something is of utmost urgency. 18. Here’s 20% off.” by Bonobos. InflueNex is the best and easiest solution for your entire brand pitch Email templates and provides you... 2. Segment your email list according to their previous action so that everyone receives what they are expected to. Thankfully, more brands are seeing the need to add email-specific content to their style guides, with 18% more brands creating email brand guidelines since 2016. It’s The Daily Crunch”, 3. Phrasee’s data has shown that split testing email subject lines using a diverse set of subject line language will, on average, lead to an open rate uptick of 15% – 20%. “? Chances are that your brand style guide has many variations of image-based and

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